In the United States, the Friday after Thanksgiving is the day consumers begin their Christmas shopping. The White Friday date will be the last Friday of November, which is November 24, 2024. Nowadays, many e-commerce companies in the world are offering White Friday deals. Here are some examples:
Online shopping is taking the lead
The previous Black Friday sales witnessed a remarkable surge in online spending, exceeding £1.2 billion—an impressive 16% increase from the previous year. This proves the significance of e-commerce over traditional brick-and-mortar stores. According to Visa, online spending during the Black Friday discount season showed a steady annual growth of 13%. Furthermore, a staggering near-billion pounds were spent on Black Friday itself.
Mobile shopping is gaining popularity recently
Mobile shopping has emerged as the dominant channel for purchasing goods in the UK. Retailers have witnessed a surge in mobile transactions, solidifying the smartphone's status as the gateway to online shopping. With incredible shopping applications and seamless payment options, shoppers can enjoy smooth and swift experiences without the effort of repeatedly entering credit card details.
Late night shopping
More and more consumers are turning to online shopping during the late hours to avoid long queues at stores. Notably, websites experienced a rise in visits before 6am, with a staggering 208% increase in site visits specifically at 5am on Friday mornings. As an example, the busiest trading hour on the Argos website occurred between midnight and 1am, with an impressive rate of 8,000 visits per minute and 15 orders placed per second.
Numerous stores are kicking off their White Friday deals both online and in stores ahead of time. This is the key to excelling in the annual Black Friday challenge and maximizing sales. For those seeking the lowest prices, make sure to explore the exclusive 11 11 offers page for a wide range of new and exciting deals.
White Friday and Black Friday are marketing campaigns offered by online shopping stores, usually spanning 3, 4, or 5 days. These events present shoppers with a golden chance to seize quality products at discounted prices, ranging from 30% to 80%. The difference between the black and white days is that the Western world refers to it as "Black Friday," while Morocco calls it "White Friday."
In 2014, SOUQ.com introduced the concept of White Friday to the Middle East and the Arab world. Unlike Black Friday, which originated in American retail stores, White Friday was chosen to align with the cultural and religious significance of Friday in the region. Friday represents a day of worship, as well as a time for families and friends to come together. Therefore, the name White Friday was a better fit for the Arab world's shopping season, avoiding any association with bad luck or pessimism associated with the color black.
Amazon offers huge discounts and deals of up to 70% on a wide range of its products under the name “White Friday”. The discounts include mobile phones, electronics in general, clothes, accessories, children’s toys, and much more. Which made a large group of other retailers in the Middle East to follow this path, such as Noon, Namshi, Jumia and many others.